Mr Porter and Mrs Net-a-Porter have always been a sleep in different beds kind of a couple. Yes, they enjoy each other’s company greatly, and yes, they are very happy together in their West London abode, but they just get a better night’s sleep that way. And sleep is crucial for retaining the perfect complexion, as they both know. But recently – call it a change in the weather, call it the festive spirit – things have been changing. The beds are being pushed closer. And now, as Christmas descends, they have come together in sweet harmony, spending the night in a lover’s embrace. The result? A beautiful baby of an advertising campaign – All For You – marking the first time that the two Porters have joined up. As expected, the video is filled with all the spirit of the season, giving us an glimpse at the “journey of a package, re-imagined through a magical lens: models in chiffon gowns pluck garments from gliding rails, multicolored butterflies become pocket squares and products are meticulously, individually hand-wrapped”. That’s our Christmas sorted then. So, all that’s left to do is wish the Porters a long and happy matrimony. See for yourself above…
All For You is directed by British creative directors Christopher Barrett and Luke Taylor
www.netaporter.com / www.mrporter.com
